There are several reasons why you might want to use a URL shortener online:
To make long URLs more manageable: Long URLs can be difficult to share, especially on platforms that have character limits, such as social media. By using a URL shortener, you can create a shorter, more easily shareable link that points to the original URL.
To track the performance of your content: Many URL shorteners offer tracking and analytics features that allow you to see how many clicks your shortened links are getting and where they are being shared. This can be helpful for understanding the reach and impact of your content.
To customize and brand your links: Some URL shorteners allow you to customize the appearance of your shortened links, either by using your own custom domain name or by adding a branded component to the link. This can help you create a more professional and cohesive look for your content.
To simplify link management: If you are sharing a lot of links, using a URL shortener can help you keep track of them and manage them more efficiently. Some URL shorteners offer features such as link redirect management and integration with other marketing and social media tools.
Overall, using a URL shortener online can be a useful way to make your links more manageable, track the performance of your content, customize and brand your links, and simplify link management.